For the seventh consecutive year, Gregory's earned a distinct distinction from the annual Franchise Awards. This is the «Best Marketing Campaign» award and it concerns the Communication campaign of Grigoris' new sandwiches and salads, launched in June 2014.
 
Its success, as well as being appreciated by competent, acclaimed market players, was also confirmed by the enthusiastic reception of the world for the new products for which this Communication Campaign was awarded.
 
These are new proposals for snacks (sandwiches, salads and cashews), with local identity - selected Greek products from different parts of the country - created in collaboration with the chef Alexandros Papandreou and loved by the customers.
 
In addition, the new proposals include products with a particular nutritional value of the "Nutrition & Balance'' series, balanced and nutritious, as well as product suggestions with less than 350 calories.
 
This year's award ceremony took place on January 28, with organizer Franchise Business magazine, and under the auspices of the Athens Chamber of Commerce and Industry, the Greek Confederation of Commerce and Entrepreneurship and the Franchise Association of Greece.
Magda Bresta, Director of Marketing and Strategy of Grigoris, on this year's award for the best communication campaign, said that "the whole project is based on the principles and values of Grigoris, that is, the concern and care for the non-negotiable quality of our products, always putting the total customer experience in absolute priority"
In all of this, Mrs. Bresta added, "became a reality thanks to the contribution of all members of the Grigoris Family, who have brought him to the position of Greater Coffee and Mixed Chains in Greece and 8th in Europe. It's the store staff and the franchise partners who embraced and supported all this effort in order to always offer the best coffee and snack experience to the 170,000 people who choose us every day "
"We feel," he concluded, "that this year's prize belongs primarily to them." For Gregory's:
Gregory;s, faithful to his values, has been filling his stomach and the heart of his friends since 1972.
The family of Grigory's, today the largest coffee and mini-brewery in Greece and the 8th in Europe, includes more than 270 points
in Greece, Cyprus, Romania, Albania and the Bahamas. The products are freshly baked and freshly baked in every Gregory's kitchen,
according to the approved specifications, so that the hundreds of thousands of consumers who trust the name of Grigoris can enjoy
it every day, fresh and enjoyable.
 
For more information:
Anastasia Karika
Τel: 210 9604200 int. 208
Fax:210 9649013
Anastasia.karika@msps.net

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